Social Media Marketing (SMM)We help our clients to build deep meaningful relationships with their customers and prospects via Social Networks such as Facebook and Twitter.
Social Media Marketing (SMM)
Why perform Social Media Marketing (SMM)?
During the last couple of years, we’ve gotten quite tired of hearing all the hype and buzz about Social Media. A lot of businesses still ask us if Social Media is a fad and whether they really need to be more “Social”.
The reality is that Social Media has fundamentally changed the way we communicate. It’s impacted the way we learn, the way we share experiences and the way we make purchasing decisions.
If consumer behavior has changed so drastically, then businesses must also adapt. From a business perspective, Social Media Marketing offers new opportunities to engage with customers and prospects at a much deeper level than previously possible.
Is Social Media Marketing just Facebook and Twitter?
Creating a Facebook Page and Twitter account for your business and plastering links to these Social Accounts on your website has proven to be an ineffective (and sometimes dangerous) way to perform Social Media Marketing.
Social Media is not about the platforms, tools or technologies. Rather, it is about the conversations and relationships that are developed. It is about the shared experiences that are encountered and the connections that are cultivated through common interests.
From a business perspective, we now have an opportunity to form relationships with customers that are much deeper, meaningful and insightful than ever before.
How can we help you with Social Media Marketing?
We can help you to understand how Social Media Marketing can benefit your business beyond just counting the number of fans and followers you have.
First, we need to better understand your business. What are your business goals, what is your brand all about and who is your target market? What other forms of marketing have you incorporated into your marketing mix and how successful have each of them been? Are you able to manage a Social Media Marketing program internally or do you need help?
These are just some of the questions that will help us understand how to best utilize Social Media Marketing for your business. Once we perform this initial study, then we can recommend more specific activities, whether it is Facebook Marketing or an integration of Social Media with Mobile Applications.
It would be a pleasure to chat with you about your business and give you our thoughts about how to best leverage Social Media Marketing. Feel free to contact us or swing by the Logicks HQ for a coffee!