Social Media Certification Course

Certification in Social Media Marketing (Dubai, UAE)

If you want to Tweet for a living or use Facebook and Google Plus for business, this is the course you have been waiting for. has teamed up with the University of Wollongong in Dubai to bring you something very special.

Learn how to leverage Social Media as a Marketing tool in your organization and make yourself more attractive to prospective employers and clients with a Certification in Social Media for Business from the University of Wollongong in Dubai.

About the Course

This is a deep dive course that will start with social media fundamentals and progress into advanced strategies and techniques for social media success. Once you complete your certification, you will be able to:

  1. Integrate Social Media into the Traditional Marketing Mix
  2. Develop a Social Media Marketing Strategy
  3. Leverage Social Media tools such as Facebook, Google+, LinkedIn and Twitter
  4. Monitor and Listen to Conversations on the Social Web
  5. Measure the Return on Investment (ROI) of Social Media
  6. Create a Business Case to Convince C-Level Executives to adopt Social Media
  7. Develop Social Media Policies, Procedures and Governance Models for your Organization
  8. Build Relationships with Online Influencers and Thought-Leaders in your Industry
  9. Leverage Social Customer Relationship Management (CRM) to Improve Customer Relationships
  10. Integrate Social Media with your Website and Mobile Technologies

AED 3,000 for 5 sessions


Session 1: Introduction to Social Media (TBD)
Session 2: Social Media Marketing (TBD)
Session 3: Social Media Toolset (TBD)
Session 4: The Social Business (TBD)
Session 5: Social Media Engagement  (TBD)

View the Detailed Course Overview for more information.

About UOWD

The University of Wollongong in Dubai (UOWD) is one of the UAE’s oldest and most prestigious universities. Established in 1993 by the University of Wollongong in Australia, currently ranked in the leading universities in the world, UOWD represented a very early Australian initiative in the Gulf region. From a small beginning opposite Al Mulla Plaza, through its landmark presence on Jumeirah Road to its current location at Dubai Knowledge Village, UOWD is now recognized as being an integral part of Dubai.

About the Instructor

Abbas Alidina is the Director of, a Social Media and Digital Marketing Agency that helps businesses across the Middle East to improve their online performance. With more than 10 years of digital marketing experience, he has developed innovative Social Media strategies and executed projects for numerous leading global and regional brands such as Intel, Toyota, Lenovo and Samsung.

View the Detailed Course Overview for more information.


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